Episode Summary
What happens when a retired programmer decides he’s not finished building?
In this powerful and practical conversation, I welcome back author and marketing mentor Kevin M Hall to discuss:
- Reinventing yourself after retirement
- Building an author platform from scratch
- Marketing books without spending thousands
- Navigating AI in publishing
- The courage to ask (because when you don’t ask, the answer is always no)
- And what 50 years of marriage can teach us about grace and love
Kevin shares real-world strategies from his upcoming book Book Marketing on a Budget and gives listeners a heartfelt preview of his newest project, Grace and Love: A Marriage Outtakes, Family Bloopers and 50 Years of Heartwarming Moments.
This episode is part practical masterclass, part legacy conversation, and fully aligned with what The Cool Grandpa Podcast is all about — building something meaningful in the second half of life.
💡 Key Takeaways
- Retirement is not the end; it’s an opportunity to reinvent.
- Marketing is storytelling, not bragging.
- You don’t need thousands of dollars to build book sales.
- Community beats “masterclasses” every time.
- AI is reshaping publishing, but organic growth still wins.
- Legacy writing gives your grandchildren something permanent.
- When you don’t ask, the answer is always no.
🎯 Action Items for Listeners
- If you’re writing, join one free author community this week.
- Add your book (or your “future book”) to your email signature.
- Reach out to one podcast or alumni group and ask to share your story.
- Start writing one legacy story for your grandchildren.
- Remember: You’re not selling — you’re serving.
📢 Call to Action
If this episode encouraged you:
- Subscribe to The Cool Grandpa Podcast
- Share this episode with someone writing their first book
- Leave a review — it helps grow the Cool Grandpa community
- Visit Kevin at Kevin-Hall.com to connect and learn more
Links and Resources
Use this link to listen to Kevin’s and mine’s first conversation: https://cool-grandpa.us/2025/05/01/writing-for-legacy-a-grandfathers-perspective-with-kevin-hall-ep-228/
Check out Kevin’s website using this link: https://kevin-hall.com/
Here is the link for Book Launchers: https://booklaunchers.com/
Author Talk Podcast on YouTube: https://www.youtube.com/channel/UCmQ6-7yys-9ifqdGm6eydgA
Here are the links to Author Nation: https://www.authornation.live/ and Dale Roberts: https://linktr.ee/selfpubwithdale
Buy Me a Coffee using this link: https://buymeacoffee.com/coolgrandpa
Cool Grandpa merchandise store: https://cool-grandpa.us/shop/
You can watch this fun conversation on YouTube using this link: https://youtu.be/KYS9mvSMe1c



More Than Grand
Grandfathers have a unique and meaningful role to play in grandchildren’s development, yet they often find themselves behind the scenes, on the sidelines, or less engaged than they’d like to be. This masterclass delivers a playbook for helping grandfathers level up their influence and impact. Listeners to The Cool Grandpa Podcast can receive 40% off this course by using Cool40 at checkout.
Founded in 2011 by Aaron Larsen as a way to honor his grandparents, GrandparentsAcademy.com is the world’s first and only online academy dedicated to helping grandparents grow meaningful relationships and rich legacies with their loved ones.


